KU Sports Ltd

KU Sports Ltd is a business set up to raise money for Children's Charities in the UK and Around The World through learning KeepUp skills. Our passion is to see children having fun and learning new skills using just a football and maybe a mobile phone to film the action. Hopefully Mum's and Dad's can get involved too. Practicing KeepUps and Freestyle is a great way to exercise and burn off calories. Children (and their parents) become fitter and can have lots of fun whilst learning new ball control skills. It beats seeing your children glued to their X-Box.

We see KeepUps and Freestyle moves and skills as a great way to raise money for Charity and have developed a Charity Fundraising platform to help as many Charities who want to raise funds do so. We are a business and we do need support ourselves so we take 1p in every pound we raise from KeepUp initiatives to support ourselves. We also sell footballs, wristbands and t-shirts and share in revenues from franchises, courses and licences. Every little helps as they say.

The KeepUp Club and KeepUpFreestyle are trade names owned by KU Sports Ltd.

World Champion Freestyler John Farnworth and KU Sports director Gary Taylor.

John Farnworth has helped KU Sports Ltd launch the KeepUpFreestyle levels.

Gary Taylor (Owner) manages the operations, business development and everything related to administration of the business. Gary has a background as a Chartered Accountant, Private Client Broker, Investment Analyst and has set up his own fundraising business as well as opening a North of England sales office for a large UK Investment bank. He is married with three children.

KeepUpFreestyle Levels

The KeepUpFreestyle levels were born out of the inspiration of Freestyle Artiste John Farnworth who has worked with some of the worlds’ best professional footballers and freestylers on ball control techniques and moves. The universe of freestyle and football/soccer ball control moves have been categorised and rated by degree of difficulty to create seven levels of difficulty. The first three levels are covered on our websites.

KeepUpFreestyle has seven levels of difficulty ranging from Tyro and Rookie at the beginning to Virtuosso, Warrior and Master at the end.

KeepUp Freestyle

From left to right Gary Taylor, John Farnworth, Peter McCarvill (First KUF licencee) and Chris Sharman (Challenger Sports).

Chris Sharman (Director) of Challenger Sports UK Ltd who operate and administer the KeepUpFreestyle levels - Please see www.challengerfranchising.com for further information.

The KeepUp Freestyle Philosophy

Our Philosophy has always been quite simple and that is to empower boys and girls to want to be outside improving their ball control skills while having fun. We realise that smart phones and computer games have become a part of our everyday lives and so they should as they do amazing things that we wouldn’t have thought possible a few years ago! However we want to create the right environment so that children are outside with a ball as much as they are behind computer screens. The main aim is to improve the standards of technical training and increase the time that each child spends with a ball.

Keep Up is all about individual progression and improvement that ensures that no child is left out in our sessions. We believe that every child should have the right teaching so that they can be inspired with learning and make creativity and expression in all parts of their life.

We believe that with the right methods of coaching we can teach children new skills that not only improves their football and sporting abilities but to improve their self-esteem and confidence. The aim is that each child that passes through our KeepUpFreestyle levels either online or through school will come out of it with new experiences and become more creative which we hope will impact them in other areas of their life. Football Freestyle can be extremely challenging and requires much practice to get to a good level but we feel this promotes hard work and dedication ultimately makes our rewards much more worthwhile.

We believe each session should be taught with the following conduct:


• Creating a learning environment that focuses on individual development.

• Allowing children to fail and realise they will improve through failures.

• Encouraging hard work as opposed to ‘natural’ ability.

• Inviting children to ask questions and work out problems.

• Enable players to be creative with the ball.

• Give the children chance to show their skills in front of the group.

• Encouraging the children to push their comfort zone by taking on new challenges.

• Allowing children to improve individually but also encourage others around them.

• Creating an environment that promotes healthy living and a positive attitude.

• Allow children to learn to work to music and find different ways to move with and without the ball.